32 types of backlinks to help you rank your website in 30 days
Create backlinks in an easy way, if want create backlinks must follow these step
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A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another
1. .EDU Links
While .edu links are not inherently more powerful, .edu sites do tend to have high domain authority, making these links valuable
To earn .edu links, you can allow guest posts from students (ideally those studying your industry) and encourage them to share the post with teachers/classmates.
Consider offering students a discount or ask about an alumni directory at your alma mater.
2. .GOV Links
Much like .edu, .gov sites tend toward high domain authority.
To earn .gov links, focus on how you can help veterans of the armed services.
Offer discounts, training, or scholarships and reach out to your local MEA or NIESBUD and notify them of your program.
3. .ORG Links
These carry the same benefits as .gov and .edu links, but are easier to get.
Try sponsoring a charity program, offer your services/products pro bono, or volunteer.
4. Editorially-Given Links
Editorial links happen naturally when you publish high-quality, engaging content.
Build a diverse content marketing plan for the best chance at earning these.
5. Links from Traditional Media or Press
The best way to get links from the press (e.g., newspapers, magazines, radio, TV) is by creating a resource or study that journalists will cite.
You can also use HARO to answer reporters’ questions, but it can be time-consuming to sort through the twice-daily emails.
6. Internal Links
Internal links are some of the easiest to build.
7. Links from Complementary Businesses Within Your Niche/Industry
Complementary businesses have a similar target audience but don’t directly compete with you.
To earn links try offering to exchange guest posts, write a review of their product/service, or co-build a marketing campaign.
8. Links from Competitors in Your Industry
If you can get competitors to link to you, you know you are doing something right.
Consider creating a job board or do some in-depth, original research that’s so valuable they can’t help but link to it.
9. Niche Forum Profile Links
The value of these links lies in the audience, which are people who are highly involved in your industry.
Search for top niche forums in your industry and start engaging.
Offer value first, then share links when it makes sense.
10. Social Media Profile Links
If you don’t already have your site added to all your social profiles, go do that now.
A simple step, but it sometimes gets overlooked, particularly because there are just so many social platforms.
Check:
- Snapchat
- Goodreads
- Tumblr
- Flickr
- Quora
- Periscope
And any others where you maintain a presence.
11. Links from Reddit
This is separate from other social media links because it requires a very careful approach.
12. Links from LinkedIn Company Directory
Another simple, but overlooked link.
If you haven’t already, create a company page and add a link to your site.
13. (Relevant/Non-spammy) Industry Directories
No, don’t go out and get dozens of crappy directory links.
14. Links from Local Directories
link Yelp, Bing, etc.
15. Links from Template Directories (Create a WordPress Theme)
If you have the dev skills (or someone on your team does), create a WordPress theme or plugin that others in your industry would find useful.
Alternatively, commission one and white label it.
16. Links from Ebooks
Write an ebook, then add a link.
Simple stuff, right?
Writing a book can be time-consuming, so consider hiring an editor to help you turn a series of blog posts into a book.
17. Links from Local News Sites
A similar strategy for getting traditional media links, but focus more on your local area.
18. Guest Blogging Links
Yep, good old guest blogging.
Find an industry news blog or complementary business blog and pitch a solid, well-written post.
19. Manual Outreach Links
Manual outreach is a numbers game, but it does work.
20. Google My Business Link
Don’t forget to claim your listing and add your website link.
In many cases, people will see this information before they see your site.
21. Links with Brand Name Anchor Tags
See your brand listed or talked about somewhere? Ask for a link.
22. Infographic Links
You can create these based on your own research or curate stats from other sites.
Create in-house using a tool like Canva (they have a specific infographic creator) or outsource.
23. Links from Q&A Sites
Go on sites like Quora and offer useful answers to questions.
The key here is offering value, not just searching for places to drop your link.
24. Graphic Links
Anytime your logo shows up online, ask for it to be a clickable graphic with a link to your site.
25. Links from Videos
YouTube is often touted as the second largest search engine, so make sure to upload any video you record there with an embedded, clickable link.
Don’t overthink the video.
26. Links from Wiki Sites
There is much more than just Wikipedia.
Find a Wiki related to your industry and contribute.
27. Dofollow Links
When possible, ask for followed links in all of these strategies.
BUT, don’t forget about nofollows.
28. Ask People You Know
Ask friends and close colleagues if you can link to them and if they will to you.
It never hurts to ask, but tread carefully here.
Make sure there is value in the link.
A concrete company linking to a baking company is a stretch, but a cupcake company linking to a bouncy house rental company makes sense.
29. Create a Template
If creating a tool is outside of your resources, create a template people in your industry would share.
For example, a link outreach email template, an infographic template, or an editorial calendar template.
These can be hosted on Google Drive or you can ask people to exchange their email for access.
30. Links to Original Research
Doing original research is just about guaranteed to draw links.
The simplest way is to start an annual industry poll and publish the results.
Create an infographic for additional link opportunities.
31. Links to Your Case Studies
First things first, you’ll actually need to create a case study.
Consider partnering with a complementary business to divide the workload, or outsource if doing it yourself isn’t feasible.
32. Links Your Competitors Have
Use a tool like Ahrefs, find out what links your competitors have, and target those sites through manual outreach, guest blogging, or interviews.
Final Thoughts on Link Building
While the reputation of the practice has suffered over the years due to risky tactics that no longer work, link building isn’t a dirty word.
Link building is an exchange of value – how can you and a site owner help each other?
